Whether you come from a small company or multi-billion dollar brand, this book gives you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand. Let's face it. Content marketing is all the rage. Brands around the world are spending on average over 25% of their total marketing budget on content marketing.
Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand #ad - Managing content marketing shows you, in detail, how to manage content marketing within your organization. Managing content marketing will teach you to: --build the business case for content marketing --develop a content marketing Strategy that Works for Your Business --Tell a Consistent Story that Engages Your Customers --Determine the Right Marketing Channels to Implement --Create an Internal and External Workflow for Content Marketing --Measure Content Marketing and Communicate Results to Internal Stakeholders Used book in Good Condition.
Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into ProfitMcGraw-Hill Education #ad - Killing your current marketing structure may be the only way to save it!Two of the world’s top marketing experts reveal the next level of breakthrough success―transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands.
The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself. Killing marketing explores how these companies are ending the marketing as we know it―in favor of this new, exciting model.
Killing marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. Joe pulizzi and robert rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy.
You’ll learn how to:* transform all or part of your marketing operation into a media company* integrate this new operation into traditional marketing efforts* Develop best practices for attracting and retaining audiences * Build a strategy for competing against traditional media companies * Create a paid/earned media strategy fueled by an owned media strategyRed Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible.
Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit #ad - By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. But, campaign-centric, marketing departments are still operating in the same, product-led operation that they have been following for 75 years.
Content Strategy for the Web, 2nd EditionNew Riders #ad - New riders Publishing. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: understand content strategy and its business value discover the processes and people behind a successful content strategy Make smarter, updated material, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, and more, case studies, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
From constant crisis to sustainable success better content means better business. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse.
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing LessMcGraw-Hill Education #ad - Epic content marketing provides everything you need to: * determine what your content niche should be to attract and retain customers * discover and develop your content marketing mission statement * Set up a process for creating and curating epic content * Learn how to leverage social and email channels to create--and grow--your audience * Measure the performance of your content--and increase your content marketing budget With in-depth case studies of how John Deere, LEGO, Coca-Cola, and other leading corporations are using content to drive epic sales, this groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth.
Epic content marketing" takes you step by step through the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. It's what customers share and talk about. How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing.
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less #ad - It's how to position your business as a trusted expert in its industry. Whether you're the cmo of a fortune 500, or entrepreneur, a digital marketer, "Epic Content Marketing" gives you the tools you need to vanquish the competition. Once we hook customers in with epic content, they reward us by sending our sales through the roof.
Start your epic journey now!Check out EpicContentMarketing. Com for book bonus material and to download "20 Epic Examples of Content Marketing" New riders Publishing.
Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful BusinessesMcGraw-Hill Education #ad - The new rulebook for entrepreneurial SuccessWhat's the surest way to startup failure? Follow old, outdated rules. In content Inc. One of today's most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Why would you put all your eggs in one basket before securing a loyal customer base? Content Inc.
New riders Publishing. He is the founder of several startups, including the Content Marketing Institute CMI, recognized as the fastest growing business media company by Inc. Magazine's list of fastest growing private companies for three years straight. It's also a strategy countless other entrepreneurs use to build their own multi-million dollar companies.
Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses #ad - Build an audience and you'll be able to sell pretty much anything you want. Today's markets are more dynamic and customers are more fickle than ever before. Simply put, building an audience around that content, it's about developing valuable content, and then creating a product for that audience. Notice a shift? author joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers.
It's a brilliant reverse-engineering of a model that rarely succeeds. The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. Provides everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success.
Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media Que Biz-TechQue Publishing #ad - Think about it: why buy media when, today, you are the media? New riders Publishing. She offers practical guidance for "listening" to conversations about your brand, responding more effectively, and services, products, and effectively informing those conversations. Content inc how entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses.
Using her techniques, you can market far more effectively and personally build loyalty as you inform and entertain customers and reduce or even eliminate advertising costs. In content marketing, world-renowned digital content expert Rebecca Lieb offers all the detailed, actionable guidance you'll need. Lieb drills down to offer detailed, actionable advice for issues such as choosing distribution channels making sure you don't run out of things to say making your content "findable" promoting two-way dialogue.
Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media Que Biz-Tech #ad - You'll learn how to use your digital content strategy to shape marketing, branding, blog content, customer and media relations, and of course, PR, SEO, social media initiatives, your website. Lieb guides you through planning what you'll say online, how often you'll communicate, how and where you'll say it, and how you'll measure your effectiveness.
If you have a website, or even a Facebook or Twitter presence, a blog, you are a publisher. Used book in Good Condition. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates.
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More That Engage Customers and Ignite Your Business, Revised and Updated EditionWiley #ad - The guide to creating engaging web content and building a loyal following, Twitter, Google+, Facebook, YouTube, revised and updated Blogs, and other platforms are giving everyone a "voice, " including organizations and their customers. John Wiley Sons. So how do you create the stories, and blog posts that cultivate fans, videos, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about.
Used book in Good Condition. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content―getting to the meat of your message in practical, commonsense language, product, and defining the goals of your content strategy Write in a way that powerfully communicates your service, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More That Engage Customers and Ignite Your Business, Revised and Updated Edition #ad - Content inc how entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses. This coverage is interwoven with case studies of companies successfully spreading their ideas online―and using them to establish credibility and build a loyal customer base. New riders Publishing.
Get Content Get Customers: Turn Prospects into Buyers with Content MarketingMcGraw-Hill Education #ad - Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Pulizzi and barrett have taken integrated marketing communications to the next level. Connect to customers with compelling content! The rules of marketing have changed. Content inc how entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses.
. Used book in Good Condition. Every marketer, large or small, can use this text to build better ongoing customer relationships. Don schultz, professor emeritus-in-service, northwestern university “Deftly navigating the worlds of PR, Integrated Marketing Communication, Joe and Newt prove that the real secret to great marketing is not a brilliant tagline, advertising and marketing, but creating compelling and useful content.
Get Content Get Customers: Turn Prospects into Buyers with Content Marketing #ad - Rohit bhargava, senior vice president of digital marketing, ogilvy 360 Digital Influence, and author of Personality Not Included “Get Content Get Customers provides a play-by-play for any marketer who is serious about breaking away from the pack. Greg verdino, crayon, chief Strategy Officer, LLC New riders Publishing.
Get content get customers explains how to develop compelling content and seamlessly deliver it to customers― without interrupting their lives. It’s the new way of marketing, and it’s the only way to build a loyal, engaged customer base. John Wiley Sons.
The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More SalesWiley #ad - Wiley. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. Companies are forced to engage with prospective customers first online—the vast majority through social media, mobile apps, blogs, and live chat—before ever meeting in person. John Wiley Sons.
Today's consumers are savvy, and they have more options than ever before. This book provides clear guidance toward conquering the new paradigm shift towards online lead generation and inside sales. Yesterday's marketing advice no longer applies to today's tech savvy, and the new sales environment demands that you meet consumers where they are and close them, social media-addicted consumer, mobile-first, quickly.
The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales #ad - New riders Publishing. This book shows you where to find them, how to engage them, and how to position your company as the ideal solution to their needs. If you need more traffic, leads and sales, you need The Conversion Code. Neil patel co-founder crazy egg"we've helped 11, 000+ businesses generate more than 31 million leads and consider The Conversion Code a must read.
Oli gardner co-founder Unbounce"We'd been closing 55% of our qualified appointments. The conversion code gives you an actionable blueprint for capturing Internet leads and turning them into customers. We increased that to 76% as a direct result of implementing The Conversion Code.
Building a StoryBrand: Clarify Your Message So Customers Will ListenHarperCollins Leadership #ad - Wiley. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, ideas, revealing the secret for helping their customers understand the compelling benefits of using their products, or services. John Wiley Sons. New york times best-selling author donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.
Donald miller's storybrand process is a proven solution to the struggle business leaders face when talking about their businesses. Building a storybrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, brochures, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, and social media.
Building a StoryBrand: Clarify Your Message So Customers Will Listen #ad - Whether you are the marketing director of a multibillion-dollar company, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, the owner of a small business, and the unique value you bring to your customers.
X new riders Publishing. Content inc how entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses. Used book in Good Condition.
Experiences: The 7th Era of MarketingContent Marketing Institute #ad - By placing strategy before structure, robert and carla illustrate WHY the idea of Content Creation Management will be a core discipline within tomorrow’s marketing strategy and HOW content-driven experiences can be created, promoted, managed, scaled, and measured in today’s business. World-renowned marketing experts robert rose and carla johnson have teamed up and synthesized 5 years of research with global brands into a set of “better practices” that weave together both the “why” and the “how” of navigating this new landscape.
New riders Publishing. Content inc how entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses. John Wiley Sons. There is a new era of marketing upon us. The time of reach, frequency, and campaign-oriented approaches is over. If the goal for businesses is to become more like media companies, this book is the roadmap to get there.
Experiences: The 7th Era of Marketing #ad - Wiley. Used book in Good Condition. And if businesses don’t evolve into this new era, they may find themselves on the wrong side of history.