To understand the role of media in the global economy, the insights included here are crucial for media students and practitioners. The media economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole.
The Cultural IndustriesSAGE Publications Ltd #ad - At once brilliant and accessible, it is without peer when it comes to detailing the big picture and complex nuances of how cultural industries work. No-one could study the culture industries without engaging with its vision and argumentation" - sonia livingstone, for its comprehensiveness, University of London"An exceptional achievement - for its scale, and for the level-headed intelligence that is the hallmark of Hesmondhalgh's writing" - Graeme Turner, University of QueenslandUndisputedly a classic, LSE"Comprehensive and critical, this is a wonderful book that will absorb, Goldsmiths, authoritative and analytical, stimulate and educate students of media and cultural studies for years to come" - Des Freedman, the third edition of this essential media studies text scrutinizes the changes in creative economy and cultural production in the global media.
This book gives you: guided further reading that takes you directly to the must-read research articles and online resources Brand new examples covering social media, India, Asia and Africa Analysis of the economic crisis and its impact on media structures and industries Insight into new products and the influence on consumer electronics and IT companies, reality TV and talent shows Examples spotlighting the emerging markets in China, including Apple, digital publishing, Facebook and Google.
The Cultural Industries #ad - Every student of the media should have this book on their shelf" - Jennifer Holt, University of California"Sometimes provocative, always insightful and refreshingly direct. As one of the most read, the creative industries, this new edition is a must for any student of media and communication studies, most studied and most cited media studies texts, cultural studies and the sociology of the media.
Understanding Media EconomicsSAGE Publications Ltd #ad - This is essential reading for students of media economics, media management, media policy and courses across the cultural and creative industries. Expertly synthesizes economic theory and contemporary cases to both explain the structure of the contemporary media industry and shed insight on the significant challenges and controversies confronting the sector.
Lucy küng, oxford university and jonkoping university"A wide-ranging, accessible introduction to media economics and their application to a broad range of media topics from advertising and business models to copyright, audience demand and public policy. Chris bilton, university of warwick"an excellent textbook on media economics, which takes into account the full complexity of the subject matter in the context of structural, technological and creative transformations that characterise digital media.
Understanding Media Economics #ad - Milan todorovic, this second and completely revised edition of Understanding Media Economics moves beyond a sector-specific approach to media analysis, London Metropolitan UniversityWith the rapidly evolving digital media landscape, and instead focuses on the issues and imperatives that are now central to how economic forces impact on the media industries.
Exploring themes such as innovation, strategies of risk-spreading, corporate expansion and advertising, maximizing value within content, branding and segmentation of market demand, the emerging importance of networks, intermediation and rights management, digital multi-platform developments, this book addresses and explains the key pressing questions and issues that are transforming contemporary media industries and markets.
Gillian doyle makes the economics of the media fascinating, compelling and easy to understand.
Media Management: A Casebook Approach Routledge Communication SeriesRoutledge #ad - Using media-based cases that promote critical thinking and problem-solving, group cultures, this text addresses topics of key concern to managers: diversity, progressive discipline, and market-driven journalism, training, among others. Media management: a casebook approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities.
The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings.
Media Management: A Casebook Approach Routledge Communication Series #ad - As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.
The Long Tail: Why the Future of Business Is Selling Less of MoreHachette Books #ad - If the 20th century was about hits, the 21st will be equally about niches. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board.
Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power.
The Long Tail: Why the Future of Business Is Selling Less of More #ad - After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The long tail is really about the economics of abundance.
As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?"The Long Tail" is a powerful new force in our economy: the rise of the niche.
Information Doesn't Want to Be Free: Laws for the Internet AgeMcSweeney's #ad - This book is DRM-free. Can small artists still thrive in the internet era? can giant record labels avoid alienating their audiences? This is a book about the pitfalls and the opportunities that creative industries and individuals are confronting today — about how the old models have failed or found new footing, and about what might soon replace them.
An essential read for anyone with a stake in the future of the arts, Information Doesn't Want to Be Free offers a vivid guide to the ways creativity and the Internet interact today, and to what might be coming next. Filled with wisdom and thought experiments and things that will mess with your mind. Neil gaiman, fast-moving chapters, author of the graveyard Book and American GodsIn sharply argued, Cory Doctorow's Information Doesn't Want to Be Free takes on the state of copyright and creative success in the digital age.
The Rhetorical Power of Popular Culture: Considering Mediated TextsSAGE Publications, Inc #ad - In every chapter, presented with current examples from popular culture that relate to the theory, and guided through demonstrations about how to describe, students are introduced to rhetorical theories, interpret, and evaluate popular culture texts through rhetorical analysis. Can television shows like modern family, advertisements for products like samuel adams beer, popular music by performers like Taylor Swift, and films such as The Hunger Games help us understand rhetorical theory and criticism? The Third Edition of The Rhetorical Power of Popular Culture offers students a step-by-step introduction to rhetorical theory and criticism by focusing on the powerful role popular culture plays in persuading us as to what to believe and how to behave.
Author deanna sellnow also provides sample student essays in every chapter to demonstrate rhetorical criticism in practice. This edition’s easy-to-understand approach and range of popular culture examples help students apply rhetorical theory and criticism to their own lives and assigned work.
Blur: How to Know What's True in the Age of Information OverloadBloomsbury USA #ad - Yes, new ones created, old authorities are being dismantled, and the very nature of knowledge has changed. But seeking the truth remains the purpose of journalism. In an age when the line between citizen and journalist is becoming increasingly unclear, Blur is a crucial guide for those who want to know what's true.
Amid the hand-wringing over the death of "true journalism" in the Internet Age-the din of bloggers, the echo chamber of Twitter, the predominance of Wikipedia-veteran journalists and media critics Bill Kovach and Tom Rosenstiel have written a pragmatic guide to navigating the twenty-first century media terrain.
Blur: How to Know What's True in the Age of Information Overload #ad - How do we discern what is reliable? blur provides a road map, or more specifically, reveals the craft that has been used in newsrooms by the very best journalists for getting at the truth.
Consumer Behavior: Buying, Having, and BeingPearson #ad - Also available with mymarketinglab™ MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Note: you are purchasing a standalone product; MyMarketingLab™ does not come packaged with this content. For courses in Consumer Behavior.
In the twelfth edition, solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as “Dadvertising, ” “Meerkating, ” and the “Digital Self” to maintain an edge in the fluid and evolving field of consumer behavior.
Consumer Behavior: Buying, Having, and Being #ad - Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. If you would like to purchase both the physical text and mymarketinglab search for: 0134472470 / 9780134472478 consumer behavior: buying, having, having, having, and being plus mymarketinglab with pearson etext -- Access Card Package Package consists of: 0134129938 / 9780134129938 Consumer Behavior: Buying, and Being 0134149556 / 9780134149554 MyMarketingLab with Pearson eText -- Access Card -- for Consumer Behavior: Buying, and Being .
Beyond consumer behavior: how buying habits shape identity Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having or not having certain products affects our lives.
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great AdsWiley #ad - Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. From starting out and getting work, you gain a real-world perspective on what it means to be great in a fast-moving, to building successful campaigns, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, storytelling, and you'll learn more about the value of authenticity, simplicity, and conflict.
Turn great ideas into successful campaigns work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it.
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads #ad - Hey whipple, squeeze This provides the knowledge to create impressive, compelling work. The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. Your job is to craft a piece that rises out of the noise to make an impact.
. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer.
Mass Media ResearchCengage Learning #ad - Quality media is the result of meticulous research. Reflecting the latest developments from the field, longitudinal research, survey research, content analysis, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, and experimental research.
It also fully integrates social media coverage, ethics, and the impact of merging technology. Available with InfoTrac Student Collections http://gocengage. Com/infotrac. Important notice: media content referenced within the product description or the product text may not be available in the ebook version. Mass media research: an introduction, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life.